ACCEPTANCE OF 3P'S (PACKAGING, LABELING AND GRADING) REGULATION AMONG VEGETABLE PRODUCERS, WHOLESALERS AND EXPORTERS
A 3Ps (Grading, Packaging and Labeling) Regulation is a program to improve the quality of agriculture produce through grading, packaging and labeling. The regulations require that all agricultural produce are graded, packaged and labeled before they are marketed (domestic, export or import). The objectives of this program is basically to enhance the efficiency and effectiveness of the marketing of local produce in order to retain their competitiveness and to maintain current market share to expand both domestic and overseas market access in line with the changes in global trade. The implementation of 3Ps can give the impact on socio-economics of the implementers like as productivity, income and value-added of produces. However, level of participation, implementation, and effectiveness of extension activities in promoting 3Ps will influence success of the program. The objectives of study are: to examine the respondent profile; to identify the level of 3Ps practices among the implementers. The study targeted vegetable producers (40 respondents) in Pahang and Selangor. The survey result revealed that many of the respondents still not fully practice the 3Ps Regulation. For labeling especially, the level of implementation of 3Ps is still at low level. This may be due to problem faced by the respondents and also lack of knowledge in managing 3Ps practices. Besides, wholesalers become the important factor in marketing activities and uncertain market price becomes a problem.
Norsida, M. and Nurul Farhana , M.D. (2013). ACCEPTANCE OF 3P'S (PACKAGING, LABELING AND GRADING) REGULATION AMONG VEGETABLE PRODUCERS, WHOLESALERS AND EXPORTERS. Acta Hortic. 1012, 1211-1216
FAMA's Regulation, fresh vegetable, marketing, respondent