AGRICULTURAL EXTENSION IN THE LITCHI INDUSTRY OF SOUTH AFRICA
The philosophy of extension is to help farmers to help themselves. Extension approaches have evolved from linear to advisory models, which focused mainly on transfer of technology with limited interaction between role players. Modern extension approaches include facilitation and participatory models that encourage interaction amongst all role players. Previously the South African Litchi Growers Association (SALGA) had no extension advisors serving the industry. Currently the Subtropical Growers Association of South Africa (Subtrop) manages the affairs of SALGA. Agricultural extension is one of the services Subtrop provides to SALGA. Farm visits, newsletters and study groups are the main extension communication channels. A customer satisfaction survey was conducted with Subtrop members. Suggestions to improve extension services to litchi farmers are suggested, with programmed extension as a working method.
Stones, W. and Terblanché, S.E. (2014). AGRICULTURAL EXTENSION IN THE LITCHI INDUSTRY OF SOUTH AFRICA. Acta Hortic. 1029, 47-54
approach, customer survey, programmed extension