INTERNATIONAL PROTEA ASSOCIATION AND CURRENT GLOBAL PROTEACEAE PRODUCTION: ACHIEVEMENTS AND CHALLENGES

A.I. Gerber, E.W. Hoffman
The role of the International Protea Association (IPA) in promoting the growth and success of the international protea-producing industry is discussed by referring to each specific function. As a representative organisation the IPA serves to: connect and network across the industry; inform the members; promote Proteaceae floriculture products to markets and investigate and learn about all aspects of the protea industry. This paper reports on the nature and role of the IPA, and also provides the current status of international protea production, as summarized by area reports which were compiled and presented by representatives from international production areas, specifically: Australia (Bettina Gollnow), Azores (António Domingues), California (Rua Petty), Canary Islands (Isidoro Rodríguez-Hernández), Chile (Flavia Schiapacasse and Eduardo Olate), Ecuador (Carolina Álvarez), Hawaii (Tony Bayaoa and Pam Shingaki), New Zealand (Geoff Jewell) Portugal mainland (Paulo Monjardino), South Africa (Marius Huysamer and Lynn Hoffman) and Zimbabwe (Clive Wakefield).
The sustainable growth and strength of the international protea industry is seen in the way opportunities for collaboration between participants across the globe are valued and nurtured.
Gerber, A.I. and Hoffman, E.W. (2014). INTERNATIONAL PROTEA ASSOCIATION AND CURRENT GLOBAL PROTEACEAE PRODUCTION: ACHIEVEMENTS AND CHALLENGES. Acta Hortic. 1031, 17-28
DOI: 10.17660/ActaHortic.2014.1031.1
https://doi.org/10.17660/ActaHortic.2014.1031.1
International Protea Working Group (IPWG), country representatives, networking
English