R.S. Lippe, U. Grote
Social and environmental concerns have led to the evolution of several well-known standards and certification schemes in the global floricultural value chain. Among those, the GLOBALG.A.P. standard has gained in global relevance. It has become essential for stakeholders in exporting countries to access and directly participate in high-value supply channels generally dominated by powerful supermarkets, particularly in countries of the European Union (EU). Against this background, this study aims to explore determining factors of GLOBALG.A.P. adoption as important prerequisite information to support the design of sustainable adoption programs. Thailand as the biggest exporter for tropical orchids was chosen as a case study. In the absence of GLOBALG.A.P. certification, the analysis applies a Choice Experiment based on a survey of 256 orchid producers in five provinces of Thailand. A Mixed Logit estimation revealed that the standard requirements concerning environmental protection and workers’ health and safety increase the probability of GLOBALG.A.P. adoption. However, certification costs and time spent for record keeping are major adoption barriers. Furthermore, the results indicate that the gender of the farm decision maker, the educational level of household members and the share of sold products to export markets positively influence GLOBALG.A.P. adoption. In conclusion, Thai orchid producers are likely to adopt GLOBALG.A.P. standard aimed at generating environmental benefits and improving farm working conditions. Support for certification costs and social development embedded by policies that foster training and education would increase the likelihood of adoption among Thai orchid producers.
Lippe, R.S. and Grote, U. (2015). FORECASTING GLOBALG.A.P. ADOPTION AMONG THAI ORCHID PRODUCERS. Acta Hortic. 1078, 129-134
DOI: 10.17660/ActaHortic.2015.1078.17
GLOBALG.A.P., adoption, choice experiment, orchid, Thailand

Acta Horticulturae