OPTIMIZING PROFIT IMPROVEMENT POTENTIAL^©

As business owners, you are constantly faced with challenges in your business that affects your profitability. The main factors affecting your profitability consist of the following:

• The price you charge
• The quantity that you sell or volume
• The direct costs you incur to produce your product (i.e., direct costs)
• The costs you incur regardless of whether you make any sales (i.e., fixed or indirect costs)