LABEL FLEXIBILITY FROM NURSERY TO CUSTOMER©

P. Jespersen
Floralabels A/S was established in 2005 to provide flexible, customised labelling for nurseries, garden centres and other horticultural companies. The system enables users to create labels, tags, signs and banners, in colour, on demand and is available through our partners in most European countries, Africa, USA, and New Zealand.
The ideas presented in this paper draw on my knowledge from previous work in the marketing and packaging of what are known as “fast moving consumer goods” and my knowledge of recent research on consumer behaviour in garden centres and other retail outlets where plants are sold. I have supplemented this with non-scientific interviews with consumers visiting garden centres in Denmark, Spain, and the United Kingdom.
Jespersen, P. (2015). LABEL FLEXIBILITY FROM NURSERY TO CUSTOMER©. Acta Hortic. 1085, 261-263
DOI: 10.17660/ActaHortic.2015.1085.47
https://doi.org/10.17660/ActaHortic.2015.1085.47
English

Acta Horticulturae