EASY HEDGE: THE DEVELOPMENT OF A NURSERY STOCK BRAND^©

The idea for the Premium EasyHedge® brand (in Danish, Prima Færdighæk®) arose more than 20 years ago when nurseryman Lars Strarup watched his neighbor erect a new fence. It occured to him that it must be possible to produce hedges in a form that could be used as quickly and easily as fencing but which would be far more attractive. He developed his idea inspired by the principles of the rolled turf market — a product that makes it easy for gardeners to achieve good results without special expertise or equipment.
While developing his plans for marketing he also began preparing his production system and started to grow hedging plants to much larger size grades than was common at the time. He also realised the importance of protecting his idea, so registred the brand.
At that time Møllegårdens Planteskole was a part of the sales company Prima Plant. Its sales staff began promoting Prima Færdighæk hedging to Danish garden centers.