S. Vallance
Nursery owners can be considered as being on a spectrum from “factory owners” producing large numbers of perfect plants of a low range of taxa to “plant lovers” who love growing plants for others to enjoy. The former have capital intensive operations with the prime consideration being profit per plant. This is good business but does not require a particular affinity for plants, although that is not necessarily absent.
The plant lovers grow plants primarily because they have a passion for them and want to see them grown and enjoyed by others. They are often running small nurseries and compared to the past very few of them are left. Obviously to stay in business and to continue growing and distributing the plants they love they must make a profit.
I consider myself to be more of a plant lover having grown up in Western Australia (WA), one of the world’s great biodiversity hotspots, with a huge range of species, many of which occur nowhere else and are also quite spectacular in flower.
Vallance, S. (2015). STAYING COMPETITIVE (AND IN BUSINESS) AS A SMALL NURSERY©. Acta Hortic. 1085, 39-43
DOI: 10.17660/ActaHortic.2015.1085.8

Acta Horticulturae