USE OF NEW TECHNOLOGIES IN THE GRAPHICAL INDUSTRY TO PROTECT INTELLECTUAL PROPERTY AND TO DETECT PRODUCT PIRACY

R. Wacker
Plant breeders are constantly developing new cultivars which are then protected by plant breeders rights. Despite active control illegal propagation is still going on. The emphasis of the article is to provide an overview about some of the latest developments in protecting intellectual property. Hereby, we focus on the part in the supply chain where the products are ready for sale and shown in the market to consumers. Especially the graphical industry is able to offer solutions in the following areas: (I) detecting illegal use of images applied to protected cultivars; (II) utilization of labels – possible visual technologies; (III) DNA analyses as a sophisticated method. Possible workflow procedures are introduced and practical samples are shown.
Wacker , R. (2015). USE OF NEW TECHNOLOGIES IN THE GRAPHICAL INDUSTRY TO PROTECT INTELLECTUAL PROPERTY AND TO DETECT PRODUCT PIRACY. Acta Hortic. 1087, 517-519
DOI: 10.17660/ActaHortic.2015.1087.69
https://doi.org/10.17660/ActaHortic.2015.1087.69
plant label, visual technology
English

Acta Horticulturae