INTRODUCTION OF NEW ORNAMENTAL PBR PLANTS; BENEFITS AND STRATEGIES
End point royalties for ornamental plants, agriculture and turf are widely
utilised.
Could the introduction of end point royalties also be a boon for the Australian
cut flower and foliage industry? End point royalties coupled with good distribution
methods, good plants, and having the right partners has allowed many large breeding
companies to maximise royalties for new innovative plants worldwide.
Breeding new
plants is time consuming, and testing them can even be more so, subsequently it is
important to maximise the income from each new introduction.
So what are some of the
best ways to do that? But just as importantly, why should growers embrace PBR plants;
what are the benefits aside from the lucrative financial benefits? With so many new
PBR plants introduced each year, why do only a small number truly become successful,
and what should we be looking for in new plants including Protea. A case study shows
how one very successful plant has made it around the world.
Layt, T. (2015). INTRODUCTION OF NEW ORNAMENTAL PBR PLANTS; BENEFITS AND STRATEGIES. Acta Hortic. 1097, 227-233
DOI: 10.17660/ActaHortic.2015.1097.28
https://doi.org/10.17660/ActaHortic.2015.1097.28
DOI: 10.17660/ActaHortic.2015.1097.28
https://doi.org/10.17660/ActaHortic.2015.1097.28
English
1097_28
227-233