What's holding back the native shrub market?©
Native plant species provide support for pollinators and other ecological systems (Burghardt et al., 2009; Tallamy, 2007) and are a suitable landscape alternative to invasive plants (Gagliardi and Brand, 2007). Despite increased demand for native plants to use in developing sustainable landscapes, the pace of expansion of the native market has seemed to lag behind the apparent rise in interest (Becker, 2015). Some of the issues holding back the market for native shrubs include the need for education about landscape use, lack of liner sources for growers, poor quality of nursery stock, and lack of cultivars as well as perceived drawbacks of cultivar use.
Lubell, J.D. (2017). What's holding back the native shrub market?©. Acta Hortic. 1174, 209-214