Panel discussion on branding©

S. Castorani
Brands and branding influence every purchase we make in our daily lives.
Traditionally, the horticulture industry has been resistant to develop and market plant brands. Though this is slowly changing, the industry has lagged behind other consumer products when it comes to offering branded products at retail.
Castorani, S. (2017). Panel discussion on branding©. Acta Hortic. 1174, 227-228
DOI: 10.17660/ActaHortic.2017.1174.46

Acta Horticulturae