Using brands to launch new products: a breeding company's perspective©

N. Hamill
Hamill, N. (2017). Using brands to launch new products: a breeding company's perspective©. Acta Hortic. 1174, 229-230
DOI: 10.17660/ActaHortic.2017.1174.47
https://doi.org/10.17660/ActaHortic.2017.1174.47
English

Acta Horticulturae