Challenges of introducing new plants©

G. Spencer
New plant introductions are the lifeblood of the ornamental horticulture industry. Growers and retailers at all points in the supply chain can gain commercial advantage and retain customer interest by continuously improving and updating their product range by offering novel crops. New introductions can offer other advantages too, such as reduced production costs and faster production times.
It is important for breeders and introducers of new plants to understand the most important elements for success.
Spencer, G. (2017). Challenges of introducing new plants©. Acta Hortic. 1174, 289-292
DOI: 10.17660/ActaHortic.2017.1174.58

Acta Horticulturae