Adding value the European way©
In Dutch industry adding value is usually linked to marketing: Point of sale materials like product labels, and packaging. But adding value can mean different kinds of things in nursery production. In this presentation I will indicate several trends on the continent, developments, and examples of added value for nurseries in several countries.
Engels, A. (2017). Adding value the European way©. Acta Hortic. 1174, 293-300