Horti-tourism: a value-added approach for strengthening farmers economically

V.S. Kuchi, J. Kabir
In India, the level of urbanization increased from 27.81% in 2001 to 31.16% in 2011 census mainly due to migration of people in search of opportunities for their better livelihood. The concept 'Horti-tourism' arises from people's perception in urban areas to live closely with nature during leisure or holidays after hanging out their hectic schedule, city traffic and polluted atmosphere to observe various farm operations. They aspire to pluck nature fresh horticultural commodities and relish the fresh taste. Horti-tourism can be defined as “the act of visiting a working horticultural farm (fruit orchard or vegetable garden or ornamental garden) or horti-business operations for the purpose of enjoyment, education, recreation or active involvement in the activities of the farm or operation”. It is an enterprise that combines the commercial constraints of regional tourism geography and economics, family tourism, rural diversification. For most of the farmers in India, income is a critical component as the fruit orchards gain economic yields after 3-5 years of age. horti-tourism may provide an income stream to overcome the family property and provides opportunities for succeeding generations. Further we can say horti-tourism is a value added approach before harvest and strengthens farmers economically.
Kuchi, V.S. and Kabir, J. (2017). Horti-tourism: a value-added approach for strengthening farmers economically. Acta Hortic. 1181, 69-72
DOI: 10.17660/ActaHortic.2017.1181.8
horti-tourism, farm operations, education, recreation