On the theory of oriental design in the context of China
Oriental design, defined as a concept and model based on the oriental culture and philosophy, arises from the need to vigorously promote the oriental thinking that has not yet received extensive attention in the modern design industry. It contributes to the summarization, positioning, and explanation of the thinking in a systematic way so as to provide more opportunities for the future design work to learn from the oriental philosophy and cultural resources. As a material culture system, the oriental design shows the historic inheritance in the respects of traditional design experience, aesthetic image building and art evaluation. The characteristics of the oriental design include the design vision of harmony among heaven, earth and man, the design ideas by means of image and analogy and the design style of showing fineness in details, and the design work can display the beauty of nature, delicacy as well as elegance with these characteristics. Benefiting from the oriental culture and ethnic features, the oriental design should keep on sustaining innovations and integrating with the multiple cultures of the world because the idea of oriental design not only comes from the orient, but can also be greatly applied in the range of the world.
Zhou, Z.C., Xu, Y.Y. and Zhou, W.Z. (2017). On the theory of oriental design in the context of China. Acta Hortic. 1189, 25-30
oriental design, chinese culture, design philosophy, culture DNA, regional promotion by design