Community preferences in support of a conservation programme for olive landraces in the Mediterranean area

R. Sardaro, F. Bozzo, A. Petrontino, V. Fucilli
This study focused on the willingness of the Apulian community in Italy to pay for olive landraces in a conservation programme. A choice experiment approach through a latent class model was carried out in order to investigate different characteristics of people that could increase the effectiveness and efficiency of conservation policies by decision-makers. The analysis allowed us to identify three groups of families, each with very different socioeconomic characteristics. Policy implications suggest the need to develop a better knowledge system on the benefits of olive landraces and to implement suitable strategies for better placement of local products in the market.
Sardaro, R., Bozzo, F., Petrontino, A. and Fucilli, V. (2018). Community preferences in support of a conservation programme for olive landraces in the Mediterranean area. Acta Hortic. 1199, 183-188
DOI: 10.17660/ActaHortic.2018.1199.30
https://doi.org/10.17660/ActaHortic.2018.1199.30
olive landrace, choice experiment, latent class model, conservation policy, Apulia
English

Acta Horticulturae