Cut flowers and leaves farmer market in Recife-PE, Brazil

S.S.L. Silva, I.V.S. Ferreira, F.C.C. Silva, R.S. Musser, M.G.P. Melo, V. Loges
The consumption of cut flowers and leaves has been growing in Brazil. These products usually are commercialized in big distribution centres, and sometimes by the own growers. In Recife-PE, in the northeastern part of Brazil, those products are commercialized in a cut flowers and leaves farmer market, so called ReciFlor. This market exists since 2000 in the Pernambuco's Supply and Logistic Centers of Pernambuco (CEASA-PE/O.S.) and its goal is to support the producers to sell their own agricultural products directly to the general public. The purpose of this paper is to describe these producers' profile and present the activities developed at CEASA to accessorize this farmer market. The fairs take place three times per week from 5 to 7 am, in a 600-m2 covered area, with 51 traders, 39 of them are producers. The main cut flowers commercialized are roses (Rosa sp.), aster (Symphyotrichum tradescantii), chrysanthemum (Dendranthema grandiflora), goldenrod (Solidago sp.), gerbera daisy (Gerbera jamesonii), gladioli (Gladiolus hortulanus), lisianthus (Eustoma spp.), and the tropical flowers heliconia (Heliconia spp.), red ginger (Alpinia purpurata), torch ginger (Etlingera elatior). The cut leaves are boston fern (Nephrolepis sp.) and orange jessamine (Murraya paniculata). Monthly more than 90 t are commercialized. The production is mainly located in the countryside near Bonito, Barra de Guabiraba, Cabo de Santo Agostinho and Gravatá cities, about 85 km from ReciFlor. The consumers are flower shops, churches, funeral homes, merchants, floral designers and home buyers, most of them from the nearby cities. The highest consumption is during Christmas/New Year, Mother's Day and All Souls' Day and the lowest in February. An evaluation of the cut flowers and leaves market for one year allowed measuring the quality of the products. It provides information to benefit the farmer with technical support and set standards for the products of the market.
Silva, S.S.L., Ferreira, I.V.S., Silva, F.C.C., Musser, R.S., Melo, M.G.P. and Loges, V. (2018). Cut flowers and leaves farmer market in Recife-PE, Brazil. Acta Hortic. 1215, 233-236
DOI: 10.17660/ActaHortic.2018.1215.42
supply chain, direct marketing, floriculture

Acta Horticulturae