Price behaviour and the value chain of onions, zucchini and mandarins in the supply of Antananarivo and its outlets

T. Ramanankonenana, N.L. Rabibisoa, I.A. Tefy, H.F. Ranaivoarisoa, J.M. Razafiarijaona, S. Ramananarivo, R. Ramananarivo
Price behaviour at the market and margin sharing between the actors of a circuit reflect sector's performance. The objectives of this study are to analyse comportment and changes of the price of these three products at the market, and to evaluate its formation: the cost structure and margins of actors depending on the type of marketing circuit. These analyses are realized in order to determinate possibilities of improving producers' income at the end. For each of these sectors, the analysis is certainty conducted, and by comparing the three main types of marketing circuits: the peri-urban production up to urban markets of Antananarivo, peri-urban production toward the city's periphery markets, and remote rural production basins through the urban wholesale markets. The results of price analysis indicate that for onion, the lowest price is in November and December and the price peak is in April. Price variation between these two periods is twice more than the lowest. For zucchini, the price's peak is at rainy season (January and February), while the lowest price is from August to November. The price of tangerin is the lowest in April and May to increase gradually until October; the magnitude of price changes between the two periods can be up to 250%. For each of these sectors and in all circuits, the higher unit margin always comes back to the retailer. If considering the income generated, there are the actors whom pass by the higher volumes that get the highest income, despite of their unit margin income which is most of the time the lower of the circuit. Producers can earn up to ten times their margins in times of plenty if they sell their products in shortage. Price behaviour at the market and margin sharing between the actors of a circuit reflect sector's performance. The objectives of this study are to analyse comportment and changes of the price of these three products at the market, and to evaluate its formation: the cost structure and margins of actors depending on the type of marketing circuit.
Ramanankonenana, T., Rabibisoa, N.L., Tefy, I.A., Ranaivoarisoa, H.F., Razafiarijaona, J.M., Ramananarivo, S. and Ramananarivo, R. (2020). Price behaviour and the value chain of onions, zucchini and mandarins in the supply of Antananarivo and its outlets. Acta Hortic. 1267, 119-124
DOI: 10.17660/ActaHortic.2020.1267.19
https://doi.org/10.17660/ActaHortic.2020.1267.19
production circuit, income, margin, fluctuation, market
English

Acta Horticulturae