The actual and future of the production and marketing of Jordanian dates

This paper reviews the reality of production and marketing of Jordanian dates and their cultivars, with a focus on the cultivar, where it shows the areas of cultivation, the evolution of its production, their areas, tenure rates, and categories of producer farmers. This paper also shows the local consumption rates of local and imported dates across time periods. A time line showing the annual increases as well as the most important countries and markets to which these dates are exported, as well as the most important competitors in these markets from the ‘Mejhool’ dates producers around the world, the most important of which are America, Israel, Palestine and Morocco. The global market for ‘Mejhool’ dates, after which the study is moved to review the possibilities and prospects of expansion in the cultivation and production of ‘Mejhool’ in Jordan, the factors affecting this expansion and the challenges faced by this sector, such as water scarcity, competition in marketing, high production costs, especially labor, in addition to pests and epidemic diseases, the most important of which is the red palm weevil. The study, based on specialized studies, showed the strategic goals of this sector, the vision and the strategic plan that can achieve these goals and recommendations, which included in the most important what included addressing challenges and obstacles such as water, employment, combating the palm weevil, conducting studies and research necessary for this, adopting promotional programs and strengthening the role of the Dates Association in helping to improve this sector and enable it to do so.