MOVES TOWARDS CONCENTRATION AND CHANGES IN COMPETITION IN FRUIT AND VEGETABLES MARKETING

Dr. H.D. Ostendorf
Concentration and specialization are not merely phenomena of a passing topicality. They are the "conditio sine qua non" for all economic growth, the pivotal point of our culture and civilization. They always have to be taken into account when framing macro-economic policy. But they are just as vital in decisions affecting individual holdings. These two processes should not, however, be regarded as deterministic and as coming about automatically. They are more of a challenge to us to master them. This is true of nearly every aspect of economic life and most certainly applies to the marketing of fruit and vegetables, which is here the matter for discussion.

The need for concentrating supplies of fruit and vegetables has often been mentioned in recent pronouncements about agricultural policy and has in the meantime not only been recognised both in the EEC's common market organization and in the so-called market structure laws of the EEC member countries, but has also been encouraged by far-reaching measures. There is thus widespread unanimity about the need and justification for this encouragement. The same does not, however, seem to apply to the reasons why supply should be concentrated, its limitations and potential, nor to the economic implications of such a step. This paper will therefore be concerned with the analysis of existing trends towards concentration, the obstacles in its path and the changes in competition likely to result from it.

Ostendorf, Dr. H.D. (1969). MOVES TOWARDS CONCENTRATION AND CHANGES IN COMPETITION IN FRUIT AND VEGETABLES MARKETING. Acta Hortic. 13, 22-34
DOI: 10.17660/ActaHortic.1969.13.3
https://doi.org/10.17660/ActaHortic.1969.13.3
13_3
22-34