THE APPLICATION OF MANAGEMENT-TECHNIQUES IN A HORTICULTURAL ENTERPRISE
Up till now the Dutch horticulture did hardly need such management techniques because of the fact that proceeds always exceeded the production costs, whereas foreign competition could be neglected. These facts, however, have changed the last few years, on one hand by an enormous increase of cost of production, on the other hand by a constantly growing foreign competition, resulting in a tendency of decreasing unit prices. In this way the need of good management techniques got clear. The ITT (Institute for Horticultural Engineering) at Wageningen and especially Drs. Krijgsman and Mr. Bleyenberg initiated these techniques and the first results are perceptible now. To enable you to follow the rest of my lecture better I shall give you a short description of the Valk Nurseries.