PASSION FRUIT - A NEW HORTICULTURAL INDUSTRY IN KENYA
The initial advertising and promotion in Europe should obviously be aimed at familiarising the public with the new flavour of passion fruit. However, before a firm considers launching a new product requiring a large advertising campaign, they must be assured of a continuous supply of the new material. Passion fruit production in Kenya has, unfortunately, been liable to large fluctuations in supply and the production problems must obviously be solved before large-scale marketing can take place. In addition to these problems, the technical ones of processing the juice and converting it into a saleable product are also proving to be difficult to solve. Passion fruit juice extraction does not follow the normal pattern of other juice processes. Retaining the full flavour and preventing sedimentation are two of the most difficult problems. Fortunately, a Swiss firm which is leading developments in this field, is mounting a major research programme aimed at solving some of the technical problems related to the processing of passion fruit.