THE CONDITIONS FOR A SUCCESSFUL INTRODUCTION OF THE AUCTION SYSTEM IN HORTICULTURE
For the first time in the history of horticulture this auction system was applied. Because of the success of the system the sales of horticultural products by means of the Dutch auction developed rapidly and that is why we could celebrate the centenary of the Dutch auction system recently.
On the occasion of the celebration a study was carried out to gather the actual knowledge on the economic backgrounds of the Dutch auction system, its development in the Netherlands and the various ways of selling horticulture products in Europe.
It contains information on the circumstances under which the system in the Netherlands started and developed and describes more or less successful introductions elsewhere.