THE CONDITIONS FOR A SUCCESSFUL INTRODUCTION OF THE AUCTION SYSTEM IN HORTICULTURE

H.F.J. BARENDSE
29 July 1887 is for the marketing of horticulture products in the Netherlands and maybe also elsewhere a memorable day. Grower Dirk Jongerling came by a boat filled with cauliflower to the marketplace to find a buyer. The supply was very small and he guessed a lot of buyers would be interested in buying his product. Instead of bargaining like he normally did he decided to use the Dutch Auction system.

For the first time in the history of horticulture this auction system was applied. Because of the success of the system the sales of horticultural products by means of the Dutch auction developed rapidly and that is why we could celebrate the centenary of the Dutch auction system recently.

On the occasion of the celebration a study was carried out to gather the actual knowledge on the economic backgrounds of the Dutch auction system, its development in the Netherlands and the various ways of selling horticulture products in Europe.

It contains information on the circumstances under which the system in the Netherlands started and developed and describes more or less successful introductions elsewhere.

BARENDSE, H.F.J. (1988). THE CONDITIONS FOR A SUCCESSFUL INTRODUCTION OF THE AUCTION SYSTEM IN HORTICULTURE. Acta Hortic. 223, 17-23
DOI: 10.17660/ActaHortic.1988.223.1
https://doi.org/10.17660/ActaHortic.1988.223.1
223_1
17-23

Acta Horticulturae