MARKET DEVELOPMENTS IN WESTERN EUROPE IN RELATION TO VEGETABLE DIVERSIFICATION
Since the beginning of the 1970ies total vegetable consumption in Western Europe is only increasing at a rather slow pace. Production levels on the contrary still rise and the potential production acreage is in principle unlimited. Because of this situation of potential overproduction, it is very important to steer production on the basis of market-demands. Due to increasing prosperity, people in North West Europe are willing to spend more money on better quality vegetables and more variation in their daily menu. In the last two decades total market offer on relatively new or renewed vegetables in the Netherlands, West Germany and France increased considerably.
- the growing number of one- and two-persons households
- increasing education level
- increasing incomes.
It is expected, that demand for a more variated vegetable spectrum will only increase. New or renewed vegetables will however be only succesful if those products
- meet the existing consumption patterns in North Western Europe
- are of a high quality - do appeal to a luxury image
- are available during a relatively long period throughout the year
- can benefit froom existing export-lines to all countries in Western Europe.
Smits, Ir. P.J. (1989). MARKET DEVELOPMENTS IN WESTERN EUROPE IN RELATION TO VEGETABLE DIVERSIFICATION. Acta Hortic. 242, 21-30