INTEREST AND PLACE OF NEW VEGETABLES FOR A LARGE-SCALE COMMERCIALIZATION OPERATOR

C. Chertier
To make a success of the development of new vegetables, a distributor has to submit to obligations:
  • obligations towards consumers by offering them an attractive product, constant in quality and present in every season,
  • obligations towards growers by feeding back information from distribution stage for more effective innovation.

Hence new vegetables will present on the one hand a technological interest (organoleptic quality, presentation form, diversity in use) using suitable culinary tests and strategy of communication and on the other hand a commercial interest by breaking up the range in common vegetables (quality, service) or by developing families of vegetables (exotic vegetables, forgotten vegetables, mini vegetables, germinated seeds).

In order that a new vegetable or, better, a group of 4–5 vegetables stands some chance to trigger a major interest, a no-atomized supplying of it and logistics concerning all the different channel partners should be necessary.

Chertier, C. (1989). INTEREST AND PLACE OF NEW VEGETABLES FOR A LARGE-SCALE COMMERCIALIZATION OPERATOR. Acta Hortic. 242, 31-36
DOI: 10.17660/ActaHortic.1989.242.3
https://doi.org/10.17660/ActaHortic.1989.242.3

Acta Horticulturae