MARKETING MODELS - AN OVERVIEW IN THE VEGETABLE INDUSTRY

J.D. Baker
For fresh product, Australia has a strong, if limited, domestic market and on the export market opportunities exist to take advantage of out-of-season markets in the northern hemisphere. Similar opportunities exist for both short and longer shelf life value-added processed vegetable products.

If the full potential of marketing opportunities are to be met then product-based organisations, comprising key players from the industry, need to be established to identify and address the issues related to that industry. For any product those issues include:

  • developing an industry data base to determine current and future production estimates
  • product development - expanding the range of product uses
  • market development - expanding the exposure of products to a wider range of consumers
  • market access - quarantine, transport and distribution
  • providing service or support for the product - particularly education and promotion
  • development of industry standards
Baker, J.D. (1989). MARKETING MODELS - AN OVERVIEW IN THE VEGETABLE INDUSTRY. Acta Hortic. 247, 31-34
DOI: 10.17660/ActaHortic.1989.247.2
https://doi.org/10.17660/ActaHortic.1989.247.2

Acta Horticulturae