P.R. Gilham
Product will have an unfair market advantage. Exporter will be financially involved in the product.

Market expertise will be employed in the country of the market place.

Efficient carriage of the product will be all important.

The product will be sold in the top end of the market.

The selling price will allow for a minimum of ten percent for promotion.

Forward planning will allow a twelve month period between knowing volume required and delivery.

Research and development will be an integral part of the staff of the exporter.

Travel - the more visits, the more sales.

Payment for the product by a clean Letter of Credit or equivalent.

Gilham, P.R. (1989). MARKETING MODEL - HORTICULTURAL EXPORT MARKETING. Acta Hortic. 247, 41-44
DOI: 10.17660/ActaHortic.1989.247.4

Acta Horticulturae