NUTRITIONAL VALUE OF VEGETABLES
Most people do not know why vegetables are nutritionally valuable. Some can cite the presence of vitamins, but few are aware of the value of the particular types of dietary fibre in different vegetables. Educating the consumer about different varieties of dietary fibre is needed.
In the past, vegetables sold without promotion. With so much competition from prepared, processed and take-away foods, vegetables now need to be positively promoted. They can no longer simply be made available; they must be marketed.
In addition to being given information about their nutritional value, consumers need to be taught quick and delicious ways to prepare vegetables. Children also need much more information about vegetables and their value in the diet. This must be presented appropriately to compete with snack and packaged foods.