INTERNAL PRODUCT QUALITY AS A MARKETING INSTRUMENT

P. Monnot
This paper explores what firms must do to incorporate internal product quality into their marketing strategies. Of particular importance is the role firms should play in quality control and testing. The industry, however, lacks adequate methods of inspection. What is needed are rapid, non-destructive inspection techniques.
Monnot, P. (1990). INTERNAL PRODUCT QUALITY AS A MARKETING INSTRUMENT. Acta Hortic. 259, 25-30
DOI: 10.17660/ActaHortic.1990.259.2
https://doi.org/10.17660/ActaHortic.1990.259.2