GLOBAL SCENARIO FOR FLORICULTURE 2000
My message today is that the future of the floribusiness looks bright. Global consumption will increase with more than 50% and world flower trade will double.
My contribution consists of three parts. First a broad overview of the world market. Second a picture of world production. Third an insight in world distribution and sales systems. I will end with some remarks on floralpreneuring, entrepreneuring in the floribusiness.