A QUANTITATIVE STUDY ON OPTIMAL MARKETING STRATEGIES FOR DESSERT APPLES IN WESTERN GERMANY

H. Weindlmaier
An intertemporal spatial price equilibrium model is formulated and discussed. The model is designed to solve temporal and spatial allocation problems on the market for dessert apples in Western Germany and to trace the consequences of certain policy measures.

In an application of the model it is found that under monopolistic supply control, in contrast to competitive supply conditions, a higher percentage of the harvest is marketed during the spring months, and that in a season with a very high harvest a part of the supply is not marketed. This leads to a modest increase of the net revenue and a rise in retail prices. The model results indicate that intervention by the government is no appropriate instrument to support the sector. Furthermore, it is deduced that a higher capacity of Controlled Atmosphere storage facilities increases net returns significantly, whereas cold storage facilities appear to be sufficiently available.

Weindlmaier, H. (1974). A QUANTITATIVE STUDY ON OPTIMAL MARKETING STRATEGIES FOR DESSERT APPLES IN WESTERN GERMANY. Acta Hortic. 40, 135-160
DOI: 10.17660/ActaHortic.1974.40.11
https://doi.org/10.17660/ActaHortic.1974.40.11
40_11
135-160

Acta Horticulturae