ECONOMIC ASPECTS OF FLOWER GROWING IN THE NETHERLANDS
This development has been favoured by the method of marketing via auctions. This marketing system enables a specialized production, which is advantageous to the producers as well as to the trade. If open competition in the flower market continues, a further improvement of the position of the Dutch flower industry is expected.
In countries with an effective marketing system, the share of chainstores and supermarkets in the flower market will most probably remain limited.