MARKETING AND RESEARCH REQUIREMENTS FOR LILIUM IN NORTH AMERICA
Lilium species and the large number of hybrids produced by the breeders provide an enormous diversity of plant materials. Currently, they are utilized in 2 major North American markets, (1) gardens and landscapes and (2) commercial forcings. In the forcing markets, they are used as either fresh cut flowers (indoor/outdoor) or flowering potted plants. Other markets could be developed by breeding and selecting appropriate cultivars. Among them are: (1) programmed plants for spring sales to use in gardens, landscapes or containers, (2) home forcings, and (3) interiorscaping. Significant additional knowledge is needed to successfully expand the uses of Lilium. Two types of research are required. First, basic information on the Lilium species and cultivars and, second, research on cultivars for specific markets. Some of the basic areas include: (1) disease, insect, and animal resistance; (2) physiological disorders; (3) mycorrhizal and nutritional requirements; (4) physiological markers for mature bulbs; (5) storage temperature and moisture requirements to control meristem and flower development; and (6) metabolic and endogenous plant growth regulator (PGR) studies. Research for markets include: (1) development of very early and very late flowering cultivars, (2) cultivars for forcing under very high and low light conditions, (3) extensive evaluations prior to commercial release of new cultivars, and (4) techniques to prolong post-greenhouse life of cut flowers and potted plants. Lastly, a global computerized database is needed.
De Hertogh, A.A. (1996). MARKETING AND RESEARCH REQUIREMENTS FOR LILIUM IN NORTH AMERICA. Acta Hortic. 414, 17-24