COMPARING THE MANGO WITH OTHER COMPETING FRUITS AT THE SPANISH MARKETPLACE : RESULTS FROM A CONSUMER PANEL
- Determination of external aspect preferences between mango cultivars.
- Taste-test analysis of different mango cultivars. Comparison of the mango with other same-season fruits.
Experimental trials on preferences and panel differences took place every year between 1989 and 1995. Results for objectives (a) and (b) have been already published. This paper analyses results for (c). Consumers were asked to compare the taste of the preferred mango cultivar in (a) (different for each consumer) with alternative well-known fruits familiar to Spanish consumers, in two ways :
- Identifying the fruit (if any) the flavour or taste of which the consumer is reminded of when tasting the mango.
- Scoring, in order of preference, the mango and different sweet fruits in a comparative scale.
While fruits such as the melon, late peach, and bananas are highly appreciated by Spanish consumers, results show possibilities for increasing mango consumption in Spain during the July-November season, and allow for the design of promotional strategies to this end.