THE KNOWLEDGE OF HORTICULTURAL ENTREPRENEUR'S GOALS AND ITS CONSIDERATION BY APPLIED MANAGEMENT SCIENCES

J. Hinken
Setting goals is a necessary precondition for right decisions. This is subject to nearly all assertions and discussions of all relevant dissertations of management science and decision-orientated economics.

The fact is by no means a perception of science, but seems to be a fundamental human habit, which is also find in old proverbs like the following: "If you don't know, where to go, every way you decide for is correct".

But regarding the great importance of goals for making decisions management and decision-orientated dissertations presume in the most cases that - to follow the proverb - one knows where to go and that it is the main thing to decide correctly between possible alternatives by means of management techniques or knowledges of goal-orientated deciding-processes, as they are explorated by recent economical investigations. The goal-setting problem is so changed to goal-orientated decision problem.

In contrast to that our explanations in this paper will mainly deal with the PROBLEM of GOALS and will refer to some important problems of horticultural entrepreneur's goal-setting being considered or investigated too little in management or economical scope so far.

The main topics will be the KNOWLEDGE of the ACTUAL GOAL-SETTING in horticultural practice and its consideration in the management field.

First the theory of entrepreneurial goal-setting - explained by the decision-orientated economics and management science -

Hinken, J. (1976). THE KNOWLEDGE OF HORTICULTURAL ENTREPRENEUR'S GOALS AND ITS CONSIDERATION BY APPLIED MANAGEMENT SCIENCES. Acta Hortic. 55, 185-200
DOI: 10.17660/ActaHortic.1976.55.19
https://doi.org/10.17660/ActaHortic.1976.55.19
55_19
185-200

Acta Horticulturae