QUALITATIVE INCOME-ELASTICITY OF DEMAND AS FORECASTING FACTOR OF CONSUMER DEMAND FOR GLASSHOUSE VEGETABLE
- The ever increasing income of urban and rural area populations, the growing share of categories of wage-earners enjoying higher incomes, as well as the expansion of forced cultures of “superior” high economic, marketing content produce, that assert themselves as an “extra-seasonal” supply, call for a more articulate investigation of the consumer behaviour and of demand.
Information on the way market segments might respond, on the intensity of their reaction, on the amount of demand for these higher value “new” produce which are harvested and delivered in the months that precede and follow the supply of field vegetables, is a prerequisite for the forecast of market supply with vegetables all the year round.
By evaluation of the consumer behaviour with respect to these high quality goods, and of the consumer requirements in terms of actual potential — by categories of income — one sets up an orientation basis in working out production plans and efficient turning to account of glasshouse and solarium complexes, staving off bottle-necks or pilling up of hard to sell stocks and deterioration of goods quality.
Bearing in mind that according to the provisions of the 1976–1980 plan, the production of vegetables should fully meet the consumer requirements (1 b), and that in this context one of the immediate targets is to secure sufficient quantities of fresh vegetables all the year round - if possible-, each county being expected, according to is obvious to run at least a 20 ha glass-house area (2 b), it is obvious that the assessment at an early stage, of the consumer requirements must be included in the programme.
- Considering that the target of the development process — in our country — is to meet all material and spiritual needs of the population, one should approach the prospective evolution of vegetables consumption — forced culture vegetables included — within a programmative frame, working out a conceptual model of consumer demand at all levels, and taking account of all factors that contribute to the achievement of the goal.