SOME ASPECTS OF CORRELATION BETWEEN GLASSHOUSE VEGETABLES PRODUCTION AND TERRITORIAL CONSUMPTION IN THE MARKETING CONCEPT
The subject of this paper is in conformity with the directions set by the Party and State leaders for improving the market supply with vegetables and fruit and for reducing the expenses and labour required by marketing these products in Romania.
Until 1971, the production of glasshouse vegetables was running only in 10 districts of Romania, while these products were consumed throughout the country.
Supplying non-producing districts with glasshouse vegetables was achieved by conveying such products from supplying districts that involved high expenses mainly due to transportation which was mostly performed on several hundreds of kilometers.
Having in mind the importance of people's rational nutritional with vegetables, especially in winter-spring season, the Ministry of Agriculture and Food Industry have taken steps for developing the production of glasshouse vegetables in all the country's districts at their own consumption levels.
These steps were as follows:
- Establishing for each district the necessary quantity of glasshouse vegetables to meet the local requiremets both according to the consumption levels in the last part of the five-year period and expected needs for 1980, estimated by investigating the market throughout the country and in Bucharest. The market investigation mainly consiste in studying the consumption