THE GROWING MEDIA MARKET IN NEW ZEALAND

B. Smith
What does an industry in a land of 44 million sheep know about being part of a global horticultural village? New Zealand with a population of 4 million people, is as far from the large European markets as you can go. This paper discusses how a growing media business in a small geographically isolated market must innovate and adopt international standards in order to meet the ever developing expectations of the customer. The challenge is for NZ Peat to develop a business model which enhances its competitive advantage through the adoption of "Best Practices". This involves balancing the technical requirements of the product with the expectations of the customer. There is no shortage of natural raw materials including peat, bark and pumice, however processing technology is required to ensure quality growing media products are produced. Technical specifications are established and production processes invested in, ensuring products are competitively priced. In 2004, NZ Peat completed a study to identify the "Best Practices" in peat harvesting for New Zealand conditions. Adoption of these practices required investment in equipment and new production systems to support the investment. Implementation of these investments and best practices in growing media production is on going. Strategies discussed are a journey for which there should be no end, rather more opportunity.
Smith, B. (2008). THE GROWING MEDIA MARKET IN NEW ZEALAND. Acta Hortic. 779, 179-185
DOI: 10.17660/ActaHortic.2008.779.21
https://doi.org/10.17660/ActaHortic.2008.779.21
raw materials, best practice, customers, air filled porosity, water holding capacity
English

Acta Horticulturae