CONSUMER PREFERENCE OF BANANA (MUSA SPP.) IN KWARA STATE, NIGERIA
Consumers preference for banana (Musa spp.) fruits is a critical aspect of marketing and is determined mainly by its sensorial aspects, nutritional value and appearance. This study researched consumer preferences of banana in a major urban market in Kwara State of Nigeria. Investigated quality attributes were fruit size, number of fingers, appearance, color, texture, aroma, flavor and shelf-life. Consumers preferred fingers of medium or big size, hands containing 912 fingers, pulp with light yellow color, absence of black spots in the peel, firm texture, aroma and flavor of medium intensity, medium sweet fruits and a shelf-life of 79 days under natural conditions. Fruit taste, size and number of fingers are considered the most important parameters at purchase, while appearance, color and shelf-life are considered less important. Technologies that yield the appropriate taste, size and number of fingers should be considered for research and implementation.
Ayinde, O.E., Adewumi, M.O. and Folorunsho, W.O. (2010). CONSUMER PREFERENCE OF BANANA (MUSA SPP.) IN KWARA STATE, NIGERIA. Acta Hortic. 879, 89-93
attributes, marketing, quality