THE PHILIPPINE PINEAPPLE INDUSTRY
As a leading exporter of fresh and processed pineapple products in the world next to Thailand, the Philippines export industry is increasing. There are a number of processing plants in the Philippines, some of these are owned by multinational companies: Dole Philippines and Del Monte Foods. Dole Philippines is one of the largest multinational companies in the Philippines, operating on approximately 20,000 ha of land. In 2009, Dole had 57.8 and 47.6% shares of the US market for canned and fruit cup products, respectively, while Del Monte only had 9.0 and 36.7% market shares for the same products. Biggest fresh pineapple exporters were Dole, Del Monte Philippines and a farmers cooperative in Basud, Camarines Norte. Importing roughly 65% of fresh pineapple shipment from the Philippines, Japan serves as the biggest export market for the Philippines. The huge demand in China and South Korea for fresh pineapple prompted Mindanao-based agribusiness companies to expand their capacities by 10 to 20% this year. The new Queen Pineapple cultivar from Camarines Norte generated the interest of buyers overseas and recently, trial shipments were made to South Korea. According to the Department of Agricultures Agribusiness Marketing Service study, prospects for the Philippine pineapple industry are bright with domestic demand estimated over the next 10 years to be growing by an average of 4 to 7% every year. Other export markets for fresh Philippine pineapple are the Middle East (Sharjah, Jabel Ali, Abu Dhabi, Qatar and Kuwait), New Zealand, Hong Kong, Canada, Guam, Russia and Germany.
Balito, L.P. (2011). THE PHILIPPINE PINEAPPLE INDUSTRY. Acta Hortic. 902, 53-62
pineapple export, industry, pineapple products, prospects, market