MARKETING STRATEGY STUDY ON FRESH BLUEBERRIES IN CHINA
Products, place, price and promotion strategies of fresh blueberries are tried using marketing strategy theory in this paper. The results showed that marketing strategies are established according to different consumer groups. At present, product strategy is used to be the high-level. Over-head price is the best price strategy. Plastic boxes containing 125 g fresh blueberries are common for package strategy. Supermarket is the chief terminal market for fresh blueberries.
Li Limin, , Wu Lin, , Li Yishuang , and Li Yadong, (2012). MARKETING STRATEGY STUDY ON FRESH BLUEBERRIES IN CHINA. Acta Hortic. 926, 727-732
blueberry, fresh fruit, production areas, yields, marketing strategy