THE RASPBERRY SUPPLY CHAIN AND ISSUES PERTAINING TO RASPBERRY PRODUCTION AREAS IN JAPAN
In Japan, the raspberry market has expanded rapidly over the last 10 years; however, raspberries are still a niche product. Most of the raspberry demand in the Japanese market is met by imports. The dynamics between the raspberry supply chain and consumer demand are not fully understood and a strategy is needed to facilitate local raspberry production. In this study, we analyze raspberry supply and demand, focusing on fresh fruit imports. Using a case study based in Akita, Tohoku district, we describe the issues associated with the development of raspberry production areas in Japan. The increase in the volume of fresh raspberries imported from California has been phenomenal and import prices are stable. This is due to the following: (1) Elimination of off-season production issues and achieving a stable supply; (2) Introduction of a small-sized raspberry that suits the Japanese customer; and (3) Employing early harvesting techniques. However, the development process of a raspberry production area is advancing well in Akita Prefecture. This activity is supported by academic researchers who conduct market research and give guidance on production technologies.
Miyairi, T. and Imanishi, H. (2012). THE RASPBERRY SUPPLY CHAIN AND ISSUES PERTAINING TO RASPBERRY PRODUCTION AREAS IN JAPAN. Acta Hortic. 926, 737-742
raspberry, agricultural marketing