ORNAMENTAL BEDDING PLANTS INDUSTRY IN JAPAN: CHANGES IN PRODUCTION, DISTRIBUTION AND CONSUMPTION AFTER THE GARDENING BOOM OF THE 1990S

M. Kazuyuki, N. Yasutaka
The ornamental bedding plant industry in Japan experienced a boom that peaked in 1999. The gardening boom had a profound effect on the bedding plant market in Japan, which historically had increased only gradually. However, supply and demand have since shifted due to the saturated conditions after the gardening boom. During the boom, consumers demanded diversity and variation. To maintain a competitive position in the market, the joint ownership of information became more important to the grower. We clarify just how important it was for production management to have a network structure which provided for the accumulation and joint ownership of information concerning new items and varieties.
Kazuyuki, M. and Yasutaka, N. (2012). ORNAMENTAL BEDDING PLANTS INDUSTRY IN JAPAN: CHANGES IN PRODUCTION, DISTRIBUTION AND CONSUMPTION AFTER THE GARDENING BOOM OF THE 1990S. Acta Hortic. 930, 141-146
DOI: 10.17660/ActaHortic.2012.930.18
https://doi.org/10.17660/ActaHortic.2012.930.18
gardening, networks, flexibility, joint ownership
English

Acta Horticulturae