CONSUMER'S FOOD SUSTAINABILITY PERCEPTION: THE CASE OF TOMATO
The aim of this paper is to explore consumer perceptions regarding food sustainability. According to a large survey of 800 people living in three French regions: North, Paris and South, the sustainability of food products has three main dimensions: the products origin, the production season and organic label. Similarly results show that if the majority of consumers have a positive attitude towards sustainable products, only a quarter is ready to adopt new behavior. The results show also a significant difference between these opinions and the sustainable behavior for purchases and consumption. The large gap between reported attitudes and behavior is explained mainly by the price of sustainable products. Indeed, the price of sustainable products can be 20-30% more expensive than conventional products.
Fort, F., Palma, G., Sauvegrain, S.A., Sbai, H. and Padilla, M. (2013). CONSUMER'S FOOD SUSTAINABILITY PERCEPTION: THE CASE OF TOMATO. Acta Hortic. 971, 217-223
sustainable consumption, fruits and vegetables, France