'MALIHABADI DASHEHARI' MANGO GEOGRAPHICAL INDICATION - A CASE STUDY
Intellectual property is all about monopoly in the market place and harnessing the maximum economic benefits by exercising the monopoly. Monopoly in the shape of goodwill, reputation and demand becomes the most formidable under the banner of Geographical Indication (GI) as GI is a monopoly of a guild unlike a private monopoly. Uttar Pradesh is a sacred land as the birth place of Lord Ram and Lord Krishna and has been blessed by so many unique crops and fertile land. Mango, the king of fruits, has a huge diversity in the Uttar Pradesh. Among the different mango cultivars, Malihabadi Dashehari is one of the most popular mango cultivars for which GI has been secured almost three years back. Still the economic benefit of using GI is a distant dream for the entire range of people from farmers to the sellers. Monopoly is not just a Geographical Indication registration certificate secured from the Intellectual Property Office but a well-conceived business strategy to be applied in the open market place to reap rich dividends. Virtually no clue of using Dashehari mangos Geographical Indication as a wealth generation tool shows lack of vision. The paper investigates into the possible reasons for non-use of Malihabadi Dusseheri mango for the purpose it was registered as a GI.
Bhooshan, N., Dutta, R. and Singh, S. (2015). 'MALIHABADI DASHEHARI' MANGO GEOGRAPHICAL INDICATION - A CASE STUDY. Acta Hortic. 1066, 219-226
mango, 'Malihabad', 'Dashehari', geographical indication