A VALUE CHAIN APPROACH TO DEVELOPING EXPORT MARKETS FOR 'SOLO' PAPAYA FARMERS IN THE PHILIPPINES
There is a huge opportunity for increased export profitability and competitiveness of Philippine Solo papaya in the Singapore market. Market research showed an undersupply of fruits in standard retail outlets which service 80% of this market. Consumers preferred medium-sized and blemish-free papaya. Wholesalers, on the other hand, desired a consistent supply of quality fruits green upon arrival with a small amount of skin color and of even size per box. Using an approach based on value chain analysis (VCA) combined with action learning, the paper shows that postharvest improvement to meet the Singapore customer and consumer requirements can increase benefits to chain players, particularly farmers, providing incentive for them to organize and increase production of quality fruits. In doing so, they can demonstrate the benefits of collaborative value chain management.
Maunahan, M.V., Absulio, W.L., Esguerra, E.B., Sun , T. and Collins, R. (2015). A VALUE CHAIN APPROACH TO DEVELOPING EXPORT MARKETS FOR 'SOLO' PAPAYA FARMERS IN THE PHILIPPINES. Acta Hortic. 1088, 277-282
Carica papaya L., value chain analysis, fruit quality